Gowthaman 'G-Man' Ragothaman's Aqilliz will focus on applying distributed-ledger technology from Zilliqa in digital advertising.
The media agency claims Project Proton, its test with Zilliqa, MediaMath, Integral Ad Science and Rubicon Project, has reduced cost per viewable impression for PepsiCo by 28%.
Media agency piloting new programme in Singapore with local blockchain outfit.
Bolt Global aims to provide affordable entertainment to mobile users in developing markets.
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