yoichiro basso

Jun 20, 2019

New DAZN CMO aims to reach beyond your typical sports fan

Yoichiro Basso wants to use the energy of upcoming sporting events to draw in a broader audience, even in the absence of screening rights.

May 20, 2019

AKQA's leadership changes in Japan

Yoichiro Basso has left the agency after two years, one of which was its strongest so far.

Apr 25, 2018

AKQA Tokyo hires a creative and design leader

Felipe Galiano’s appointment follows Claudia Cristovao’s move to Google.