Consumer electronics brand embraces functionality over bells and whistles as it seeks to stand out in competitive market in a campaign by SuperHeroes.
Regional campaign: 'This is Pure', for and by Pure Group
Ryan Higa says he became a YouTube star by accident. But he's now a pro at pleasing not only his audience but also the brands he works with. Campaign Asia-Pacific spoke to Higa in an exclusive interview in Hong Kong’s Google offices after his appearance at the recent Media360Summit.
ASIA-PACIFIC - Fitness and exercise have always been a part of Colin Grant’s life. Growing up in Hong Kong, he played semi-professional tennis, representing the city for 10 years. Now, as CEO of Pure International, he says working in yoga and fitness keeps him sane and happy in an age of multitasking and information overload.
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