Feb 26, 2021

Lessons from Tesla, Apple and yoga (yes, yoga) in making sustainability cool

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

Sep 25, 2020

Lenovo eschews high-voltage celeb endorsements for global Yoga campaign

Consumer electronics brand embraces functionality over bells and whistles as it seeks to stand out in competitive market in a campaign by SuperHeroes.

Apr 19, 2016

Grunts and heavy breathing: Pure's soundtrack of exertion

Regional campaign: 'This is Pure', for and by Pure Group

Feb 24, 2015

Inside Lenovo's partnership with YouTube star Ryan Higa

Ryan Higa says he became a YouTube star by accident. But he's now a pro at pleasing not only his audience but also the brands he works with. Campaign Asia-Pacific spoke to Higa in an exclusive interview in Hong Kong’s Google offices after his appearance at the recent Media360Summit.

Apr 8, 2014

Passion, attitude, teamwork and honesty keep Pure International balanced

ASIA-PACIFIC - Fitness and exercise have always been a part of Colin Grant’s life. Growing up in Hong Kong, he played semi-professional tennis, representing the city for 10 years. Now, as CEO of Pure International, he says working in yoga and fitness keeps him sane and happy in an age of multitasking and information overload.