SINGAPORE - China Life Insurance Singapore has appointed Addiction Advertising to launch its inaugural brand campaign in the market.
The Chinese sports system focuses all its efforts on an elite minority instead of encouraging a broad sporting culture. It’s short-sighted and defines success much too narrowly. Brands are making the same mistakes, writes Sam Gaskin of Flamingo.
BEIJING – Yao Ming remains China’s most popular celebrity, closely followed by hurdler Liu Xiang and Jackie Chan, according to Enspire, a study by marketing consultancy R3.
BEIJING – Monster Cable, a consumer audio and video cable brand in the US, has launched electronics and lifestyle products brand Yao Monster with Houston Rockets basketball star Yao Ming.
BEIJING - The Chinese Government has enlisted Yao Ming to act as a spokesperson for a new nationwide anti-smoking drive.
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