yao ming

Jan 27, 2016

Addiction Advertising wins pitch for China Life Insurance Singapore’s branding debut

SINGAPORE - China Life Insurance Singapore has appointed Addiction Advertising to launch its inaugural brand campaign in the market.

Jul 16, 2015

China’s sports heroes: Tired, retired, but still getting hired

The Chinese sports system focuses all its efforts on an elite minority instead of encouraging a broad sporting culture. It’s short-sighted and defines success much too narrowly. Brands are making the same mistakes, writes Sam Gaskin of Flamingo.

Mar 31, 2011

Yao Ming still most engaging Chinese celebrity : R3

BEIJING – Yao Ming remains China’s most popular celebrity, closely followed by hurdler Liu Xiang and Jackie Chan, according to Enspire, a study by marketing consultancy R3.

Jul 26, 2010

NBA star Yao Ming partners with Monster Cable to launch Yao Monster

BEIJING – Monster Cable, a consumer audio and video cable brand in the US, has launched electronics and lifestyle products brand Yao Monster with Houston Rockets basketball star Yao Ming.

Oct 14, 2009

Yao Ming to push anti-smoking message in China

BEIJING - The Chinese Government has enlisted Yao Ming to act as a spokesperson for a new nationwide anti-smoking drive.