wonhong cho

Jun 29, 2020

Asia-Pacific Power List 2020: Wonhong Cho, Hyundai

Hyundai's global chief marketer has a flair for making memorable brand impressions through art, design and refined aesthetics.

May 14, 2018

Hyundai CMO: No cookie-cutter experiences

Frustrated with “superficial” marketing, CMO Wonhong Cho is turning to more imaginative, artistic and interpretive experiences to project Hyundai as a future-facing brand.