wonhong cho

Feb 25, 2021

Hyundai Motor replaces CMO

Hyundai's head of product and former BMW marketer Thomas Schemera takes over CMO role from Wonhong Cho to better align marketing with new product launches.

Jun 29, 2020

Asia-Pacific Power List 2020: Wonhong Cho, Hyundai

Hyundai's global chief marketer has a flair for making memorable brand impressions through art, design and refined aesthetics.

May 14, 2018

Hyundai CMO: No cookie-cutter experiences

Frustrated with “superficial” marketing, CMO Wonhong Cho is turning to more imaginative, artistic and interpretive experiences to project Hyundai as a future-facing brand.