web3
Web3 needs PR, now more than ever
In 2022, you couldn’t escape the terms NFT, Web3 and metaverse, but for many outside of the crypto world it may appear that this craze died as quickly as it came about.
Coca-Cola developed NFTs, but that doesn’t mean they’re coming back
Web3 has a reputation problem that no technological upgrade can overcome, but some brands are still trying.
Disney’s ‘metaverse chief’ departs shortly after division shutdown
Michael White was appointed early last year to spearhead the company's metaverse ambitions.
Navigating Web3: Hong Kong's leap towards an innovation-driven future
Hong Kong can help reinvent itself through the metaverse and the world of NFTs, says this agency leader.
NFTs aren’t dead, they are just shifting gears
Sure, the crypto market has cooled off considerably and the craze isn't the same but Asian brands that have a long-term adoption strategy deliver success.
How Asia Pacific has become a Web3 hotbed
With Southeast Asia adopting blockchain wallets in higher numbers and markets like Korea leading web3 gaming, brands need to embrace decentralisation and communities built around digital experiences.
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