web3

Aug 29, 2023

Web3 needs PR, now more than ever

In 2022, you couldn’t escape the terms NFT, Web3 and metaverse, but for many outside of the crypto world it may appear that this craze died as quickly as it came about.

Aug 25, 2023

Coca-Cola developed NFTs, but that doesn’t mean they’re coming back

Web3 has a reputation problem that no technological upgrade can overcome, but some brands are still trying.

Aug 8, 2023

Disney’s ‘metaverse chief’ departs shortly after division shutdown

Michael White was appointed early last year to spearhead the company's metaverse ambitions.

Jun 1, 2023

Navigating Web3: Hong Kong's leap towards an innovation-driven future

Hong Kong can help reinvent itself through the metaverse and the world of NFTs, says this agency leader.

May 31, 2023

NFTs aren’t dead, they are just shifting gears

Sure, the crypto market has cooled off considerably and the craze isn't the same but Asian brands that have a long-term adoption strategy deliver success.

May 15, 2023

How Asia Pacific has become a Web3 hotbed

With Southeast Asia adopting blockchain wallets in higher numbers and markets like Korea leading web3 gaming, brands need to embrace decentralisation and communities built around digital experiences.