In 2022, you couldn’t escape the terms NFT, Web3 and metaverse, but for many outside of the crypto world it may appear that this craze died as quickly as it came about.
Web3 has a reputation problem that no technological upgrade can overcome, but some brands are still trying.
Michael White was appointed early last year to spearhead the company's metaverse ambitions.
Hong Kong can help reinvent itself through the metaverse and the world of NFTs, says this agency leader.
Sure, the crypto market has cooled off considerably and the craze isn't the same but Asian brands that have a long-term adoption strategy deliver success.
With Southeast Asia adopting blockchain wallets in higher numbers and markets like Korea leading web3 gaming, brands need to embrace decentralisation and communities built around digital experiences.
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