web 3

Aug 3, 2023

Why AIA is betting on the metaverse with a Roblox game to help it reach a younger audience

The insurance company's Roblox game ‘AIA Arena’ is all about health, energy and community, with an aim to engage a younger audience in a way that is core to its purpose, not commerce.

May 30, 2023

China unveils Web3 ambition, signalling the end of 'crypto winter'

Paving the way for innovation, Beijing's Web 3 vision indicates a softening stance. The news comes amid Hong Kong's opening of retail crypto trading from June 1.

Feb 24, 2022

WPP launches The Metaverse Foundry

Hogarth introduces web 3 offering available to all WPP clients and agencies globally.

Nov 23, 2021

Why web 3 is experiential marketing’s biggest frenemy

Marketers need to pay attention to decentralised autonomous organisations, says the CEO of Mudfarm Ventures and a teacher at Denver Ad School and University of Colorado, Boulder.