The agency adds two new roles, global chairman and global head of business transformation, as its co-founder prepares to depart for a long break.
Vincent Digonnet says his focus will be accelerating the shift from digital communications to platform building.
MullenLowe Profero's Wayne Arnold makes a big promise and a valiant attempt to deliver.
The acquisition of digital network Profero not only gives Interpublic's Lowe and Partners an overnight digital upgrade but will also result in significant new business, an expansion of business with existing clients and greater market opportunities on a global basis, according to Lowe and Partners CEO Michael Wall.
CANNES - Following his recent relocation to Singapore, Profero co-founder Wayne Arnold took time out at Cannes to speak to Campaign Asia-Pacific about the reasons behind the move and the direction he sees the industry taking.
GLOBAL - Profero's founder Daryl Arnold is leaving the agency to start up a business in Singapore, leaving his role as global chief executive to his brother and co-founder, Wayne Arnold.
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