The outgoing chairman and CEO of Havas Group, Southeast Asia, India and North Asia, speaks with Campaign India about his advertising career, setting up the media unit at the agency, ageism and more.
Maria Garrido at Havas Group explains how APAC consumer expectations are sky high as part of the agency's 2019 Meaningful Brands study.
New appointments come as the agency looks to build on its association with French media and entertainment giant Vivendi.
Yannick Bolloré discussed the creation of Havas Events and CRM-specialist Havas Helia, as well as the expansion of the Edge Performance Network and the Annex.
The deal requires final clearances in US and Russia, but no problems are anticipated.
The move is on balance positive for Vivendi, but will raise questions.
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