virtual influencers

Sep 9, 2022

Campaign Creation Stories: How a virtual influencer with Down syndrome was born

Down Syndrome International (DSi) and Forsman & Bodenfors talk about the process behind an ambitious project to create a more inclusive digital environment.

Jul 19, 2022

Coding feelings: How AI is edging toward empathy

As artificial intelligence gets better at understanding and engaging with humans, what ethical considerations could marketers confront?

Jun 30, 2022

AI-driven synthetic media: Too real for comfort?

Companies are creating evermore realistic virtual humans—but experts in the region tell us if brands and consumers are ready to embrace this level of fake. We also explore the ethical and regulatory considerations.