virtual events

Jan 28, 2021

Networking and engagement major challenges with virtual events: report

TOP OF THE CHARTS: A new report by Bizzabo shows that virtual events are not yet optimised despite most organisers going digital in 2020.

Jan 20, 2021

The scale of virtual events is exciting; here's how they can create exclusivity too

The use of non-fungible tokens, unique digital souvenirs that sit on the blockchain, offers a way to create brilliant exclusivity for digital events, while keeping them open to unlimited audiences.

Nov 23, 2020

Party online: Adapting festivalistion to a virtual audience

Don’t focus on mimicking a physical event; reference the best from both virtual and physical words to take audience engagement to a whole new level, says TBA Creative Network's GM in Hong Kong.

Oct 22, 2020

How to successfully run a virtual event (and mistakes to avoid)

The analogue era of face-to-face events may be coming to an end, and this means that marketers need to ramp up the creativity and engagement virtually.

Aug 17, 2020

Virtual events: Nobody's coming, nobody's staying, nobody knows what works

These three challenges of delivering online events threaten ROI. The VP of Pico+ talks through strategies and examples for overcoming them to create effective experiences online.

Jul 8, 2020

How to avoid webinar fatigue and improve lead generation from virtual events

Personal touches, adding some cinematic production value and collecting the right data are key says the GM of a Hong Kong activation firm.