NFTs? Skins? CryptoPunks? You’re already fed up with it all? You think it’s just noise? For luxury, it’s more exciting than you think.
TOP OF THE CHARTS: A new report by Bizzabo shows that virtual events are not yet optimised despite most organisers going digital in 2020.
The use of non-fungible tokens, unique digital souvenirs that sit on the blockchain, offers a way to create brilliant exclusivity for digital events, while keeping them open to unlimited audiences.
Don’t focus on mimicking a physical event; reference the best from both virtual and physical words to take audience engagement to a whole new level, says TBA Creative Network's GM in Hong Kong.
The analogue era of face-to-face events may be coming to an end, and this means that marketers need to ramp up the creativity and engagement virtually.
These three challenges of delivering online events threaten ROI. The VP of Pico+ talks through strategies and examples for overcoming them to create effective experiences online.
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