Jan 15, 2024

Golf body the R&A hires ad agency to attract more women to the sport

The appointment follows a competitive pitch led by Ingenuity.

Jan 11, 2024

Creative Minds: Jerome Lum stumbled upon a career in copywriting and became the office guy with the best taste in sneakers

The Singapore creative discovered he had a knack for writing things that made people laugh and has been riding that high ever since.

Nov 1, 2023

Michael Lee: 'The idea of a big, TV-driven brand campaign is getting harder and harder to deliver'

VCCP Partnership’s chief strategy officer discusses what lies ahead for planners as the media landscape continues to fragment.

Jun 30, 2023

Cathay Pacific romances travellers with food in new global campaign

VCCP Singapore helps the airline launch its new dining platform, centring around a sensory film to make mouths water.

Feb 15, 2023

Blurring of lines between creative and consultancy will usher in a new era

As creative agencies and consultancies merge, adland is shifting towards a broader, more integrated offering that has benefits for clients and agencies, including a bigger canvas for creativity.