The campaign aims to reflect the new requirements of SMBs.
The agency is building games marketing into a core function for clients called VCCP+.
London ECD of nearly 14 years will lead agency's creative output across its eight offices.
Agency will especially focus on helping startups in this "innovation hub" globalise their businesses.
The studio will offer clients content production services across eight markets, including London, New York, Sydney and Shanghai.
Jerone Larson leads VCCP Singapore’s fledgling B2B offering and has driven business innovation, bottom-line growth and the establishment of a DEI team all within seven months of joining.
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