vccp
Blurring of lines between creative and consultancy will usher in a new era
As creative agencies and consultancies merge, adland is shifting towards a broader, more integrated offering that has benefits for clients and agencies, including a bigger canvas for creativity.
Adland inaccessible to young, diverse talent, VCCP study finds
Research identified six barriers to young people from diverse backgrounds applying to work in the industry.
VCCP poaches creative director behind Grand Prix-winning Kiyan Prince
Richard Nott joined then-WCRS (before it became Engine and latterly House 337) a decade ago.
Creative Minds: Drishti Khemani would love to work on a Wes Anderson set
Get to know the senior art director at VCCP Singapore, who tells us why her favourite campaign is an OOH one that made her stop in her tracks.
Deliveroo pitches food for all occasions, weird mascots included
VCCP Singapore's first campaign since winning the account, covers a lot of bases.
"Part of our secret sauce is being a minimum viable network": VCCP CEO
International CEO Julian Douglas on the independent agency's Asia expansion, how it balances size and scale, and carving out a 'sweet spot' for top talent.
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