French group has surpassed Omnicom and WPP.
Is Xiaomi a smartphone brand? Is it a hardware ecosystem incubator? Is it an internet company? Confused investors did not buy into Xiaomi's narrative, but its intangible brand equity remains, experts posit.
LONDON - Brand consultancy Interbrand has appointed Michael Rocha as global director of brand valuation, based at the company's London office.
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