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Feb 10, 2020

Why player profiles are key to winning over gamers with Facebook ads

Instead of focusing creative testing on elements to create an ad with the largest appeal, adjust video ads based on what motivates different users.

Apr 29, 2019

Best ad formats for acquiring high-quality gamers

Tried-and-true display and native ads work, but it’s also critical to start experimenting with in-app ad trends around rewarded, video and playables to catch users' attention.