But never fear, a set of Hong Kong heroes is armed and ready to vanquish them, in a campaign by M&C Saatchi Spencer.
Instead of focusing creative testing on elements to create an ad with the largest appeal, adjust video ads based on what motivates different users.
Tried-and-true display and native ads work, but it’s also critical to start experimenting with in-app ad trends around rewarded, video and playables to catch users' attention.
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