MOST VALUABLE PRODUCT: In a cookieless world, how do you reach the U18 audience in programmatically in a relevant and privacy compliant way? Welcome to the Programmatic Playground.
CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.
As the Christmas holiday approaches, are kid- and family-oriented brands making themselves seen, felt, and heard in the right ways? The CEO of TotallyAwesome argues that brands have been surprisingly slow to adapt.
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