Aug 18, 2023

Who are we fooling?

Who is brand purpose really for? Advertising guru Dave Trott ponders.

Feb 24, 2021

How British American Tobacco sells nicotine to young people

n this report by the Bureau of Investigative Journalism, Campaign reveals the marketing strategies used by tobacco companies to maintain the market for nicotine products.

Jun 29, 2020

WHO concerned by Big Tobacco-funded 'aggressive PR effort' during pandemic

The World Health Organization has warned that a “front group” for the tobacco industry and its PR agencies are taking advantage of the coronavirus to fund research on tobacco users.

May 17, 2020

'Big Tobacco' using COVID-19 messaging and influencers to market products

An analysis of social media and influencer posts found evidence of tobacco companies using #StayAtHome hashtags, creative and giveaways – including branded masks – to market e-cigarettes, vapes and heated tobacco products.

Jun 22, 2019

Cannes Lions slammed for placing Philip Morris on Good Track

Company has its own space and programme of events at festival.

Jun 18, 2019

Why PMI is doubling down on wooing Cannes

From Wyclef Jean to Cindy Gallop to its massive beach house, the tobacco company really, really wants to tap the creative community to help it give the cigarette alternatives story consumer traction.