The World Health Organization has warned that a “front group” for the tobacco industry and its PR agencies are taking advantage of the coronavirus to fund research on tobacco users.
An analysis of social media and influencer posts found evidence of tobacco companies using #StayAtHome hashtags, creative and giveaways – including branded masks – to market e-cigarettes, vapes and heated tobacco products.
Company has its own space and programme of events at festival.
From Wyclef Jean to Cindy Gallop to its massive beach house, the tobacco company really, really wants to tap the creative community to help it give the cigarette alternatives story consumer traction.
Comments follow series of high-profile F1 sponsorship deals recently.
Salzman believes leaving Havas to be global head of comms for a tobacco company was the "chance of a lifetime". She might even convince you.
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