Instagram swells past the 300 million average-monthly-user mark. Is the platform ready for brand prime time, or is it still just a bunch of selfies?
HONG KONG - Zach King’s flashy and fun vines and videos have drawn millions of fans and brought big brands to clamor at his virtual doorstep. But the cornerstone of success for @FinalCutKing, and the key lesson for marketers, is simple: relationships.
Social media and media that has been socialised have changed the dynamics for how brands present their face to the world. Easy enough to point out but how do we tackle the issue on a daily basis? Luckily there is some advice on this, and in this case it’s actually free.
Storytelling might be vital in traditional, linear media, but to drive engagement on social channels, brands might want to think about adding conversationalists to the team.
HONG KONG - Rudi Leung is set to depart from [email protected] Hong Kong come August, while Fergus Hay has relocated from Chicago to take up the regional role previously held by Thomas Crampton.
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