Jeff Green predicts Asia will become 100% programmatic before the US.
Digital audio advertising is so new in Asia that it is virtually untapped when it comes to programmatic placement. This is going to change quickly.
After a strong Nasdaq debut for The Trade Desk overnight, things may be looking up for ad tech firms on Wall Street. At Spikes Asia, Campaign Asia-Pacific caught up with the company's Matt Harty to talk about priorities in Asia.
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