Billboard-sized photo headlines during peak commutes a 'first' for Malaysia as news publisher aims to reach a wider audience.
KUALA LUMPUR - Roy Tan, chief integration officer at Jumptank, Aegis Media's 'innovation catalyst' will be joining The Star Publications as its group GM of digital.
In case you are an ungrateful son or daughter and have forgotten, this Sunday is Mother's Day. Campaign Asia found a handful of brands in the region that have tied more (or less) traditional marketing to the holiday this year.
KUALA LUMPUR - Marketing agency Rapp Kuala Lumpur is said to be the agency behind controversial print election ads for political party, the Malaysian Chinese Association (MCA).
MALAYSIA - Ho Kay Tat, group managing director and CEO of Malaysia's leading English daily The Star, has resigned and is returning to helm English business weekly The Edge.
KUALA LUMPUR – The Star media group’s online job portal, MyStarJob.com, has released its mobile platform.
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