Out-of-home buying agency Kinetic, the best-known business within Tenthavenue, is understood to now sit within GroupM.
SHANGHAI - WPP-owned marketing services company Tenthavenue has relocated its APAC chief operating officer Claudine Kwek (郭美伶) to China as president of trading and investment.
SINGAPORE - Having recently signed a deal to enhance Tenthavenue's platform for mobile marketing in emerging markets, Anurag Banerjee, chief growth officer at Ozonetel Systems, explains the challenges advertisers face in such markets, and the evolving set of methods available to overcome them.
CANNES - Joule Mobile has been tracking smartphone and app usage in Cannes this week and sharing the results with Campaign Asia-Pacific.
SHANGHAI - WPP agencies GroupM and Joule have partnered in the acquisition of Wisereach, a mobile marketing agency in China.
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