taylor swift

Oct 29, 2019

Alibaba signs Taylor Swift to perform at 11.11 sales gala

Swift joins international and local stars performing at the 11.11 Countdown Gala in Shanghai leading up to the world's biggest shopping event.

Aug 31, 2017

Taylor Swift: Look what you taught us about marketing

Look what the singer's new video made Cheryl Ng of Xaxis Group do: write this column about Swift's marketing and PR savvy.