taylor swift

Alibaba signs Taylor Swift to perform at 11.11 sales gala
Oct 29, 2019
Staff Reporters

Alibaba signs Taylor Swift to perform at 11.11 sales gala

Swift joins international and local stars performing at the 11.11 Countdown Gala in Shanghai leading up to the world's biggest shopping event.

Taylor Swift: Look what you taught us about marketing
Aug 31, 2017
Cheryl Guzman Ng

Taylor Swift: Look what you taught us about marketing

Look what the singer's new video made Cheryl Ng of Xaxis Group do: write this column about Swift's marketing and PR savvy.

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