Nov 29, 2022

Normalise doing nothing on your holiday, says Tourism Tasmania

The new campaign is an extension of the state’s ‘Come Down for Air’ platform.

Oct 22, 2019

Tasmania invites world to 'Come down for air'

THE WORK: 'Come down for air' for Tourism Tasmania by BMF.

Sep 18, 2017

Tasmania looks good enough to visit, maybe not to eat

Tourism Tasmania film by Jim Jam and Goodoil Films is visually stunning, but not particularly appetising.

Jan 13, 2010

CASE STUDY: Re-branding the Mars Bar in a vote of confidence for Tasmanian football

Mars set out to revitalise its presence in Tasmania by putting its flagship brand firmly behind the regional football team.