Ad Nut watched this film for Tourism Tasmania, by Sydney-based agency Jim Jam and Goodoil Films, with mouth agape. It's one of those ads where the term "film" seems fitting, because every shot is beautifully composed and arresting.
However, Ad Nut did not watch the film with mouth watering, which is a bit strange when its stated intent is to promote Tasmania's culinary side, according to press materials. Ad Nut gets it: the video means to show the authenticity of the foodstuffs produced in Tasmania, as well as the honest, earthy goodness of the Tasmanians doing the producing. That's fine. But Ad Nut finds shots of live cows, dead pigs and oyster middens (of which there were many) less enticing than shots of actual edible food (of which there were precious few).
Is a tourism film that's pretty far removed from the actual experiences tourists are looking for an effective tourism film? Ad Nut is not sure, but is about to watch it again anyway.
Client: Tourism Tasmania
Agency: Jim Jam
Executive Creative Director: Andrew Crocker
Production Company: Goodoil Films
Director: Justin Goodoil
DOP: Jason White
Executive Producer: Sam Long
Post Production: Heckler
Executive Producer; Will Alexander
Head of Production: Aborah Buick
Producer: Amy Jarman
Lead Editor: Andrew Holmes
Editors: Corey Farrell & Yavor Dimitrov
Colourists: Greg Constantaras & Clement Bouchet
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