The etailer joins several global names who are establishing opportunities in virtual ecommerce.
With input from China ecommerce experts, we look at the global shopping festival's new additions this year, the challenges brands face, such as consumer fatigue and loss of third-party data, and future opportunities including virtual products.
Revenue growth slows and marketing investment grows as the ecommerce giant grapples with competition and a regulatory crackdown.
Thirteen brands surpassed US$150 million in sales by 12:35 am on Singles Day, according to Alibaba. Also, see Katy Perry's "appearance" and a new fleet of autonomous delivery robot vehicles.
ByteDance's video-sharing service is taking a step to favour its own e-commerce site rather than those of rivals.
Tmall and Taobao's '6.18' sales surge shows recovery of China's economy and growth of ecommerce adoption due to COVID-19.
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