sue unerman

May 22, 2024

Sue Unerman to depart EssenceMediacom X after 34 years at Group M network

Unerman is currently chief transformation officer at EssenceMediacom X.

Jan 28, 2024

'Manage your manager': How to communicate what you need from your boss

In an ideal world, your boss should prioritise your welfare, and the start of a new year should not be the reason to pile on the pressure, opines the author.

Dec 20, 2021

Enter, the fifth age of advertising

We are at the dawn of a new era. The age of dialogue is making way for the age of relevance.

Nov 2, 2021

Sometimes the old ideas really are the best

There are 48 ways to transform creativity. Here’s number three – use an old idea.

Jun 16, 2021

Are we mixing up magic and science (again)?

The industry's narrative around AI must not be allowed to drift into the magical, otherwise great harm could be done. We must, instead, guide AI ethically and responsibly, and design it to drive positive change