sue unerman

Dec 20, 2021

Enter, the fifth age of advertising

We are at the dawn of a new era. The age of dialogue is making way for the age of relevance.

Nov 2, 2021

Sometimes the old ideas really are the best

There are 48 ways to transform creativity. Here’s number three – use an old idea.

Jun 16, 2021

Are we mixing up magic and science (again)?

The industry's narrative around AI must not be allowed to drift into the magical, otherwise great harm could be done. We must, instead, guide AI ethically and responsibly, and design it to drive positive change