CMOs and agency leaders agree the insurance industry isn't known for electrifying creative work. What needs to happen to change that?
Spencer has overseen significant growth in brand equity for the insurer, but also pushed it to digitise its offerings to aid consumers and partners.
After seeing revenue tumble in the first half of 2020, Stuart A Spencer has leaned on a rapid transformation to help burnish the insurer's brand.
Leaning on the star power of football superstar David Beckham, AIA Group's marketing head has ensured the brand's centenary year has been purposeful, while addressing a global pandemic.
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