stuart a spencer
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Asia-Pacific Power List 2022: Stuart A Spencer, AIA
A veteran in the insurance space, Spencer claims his spot in the Power List for the fifth consecutive year, a testament to his sharp marketing acumen and digital-first approach.
Insurance CMOs seek to erase segment's rep for middling creative
CMOs and agency leaders agree the insurance industry isn't known for electrifying creative work. What needs to happen to change that?
Asia-Pacific Power List 2021: Stuart A Spencer, AIA
Spencer has overseen significant growth in brand equity for the insurer, but also pushed it to digitise its offerings to aid consumers and partners.
How AIA's CMO is giving a century-old insurer a digital reboot in the middle of a pandemic
After seeing revenue tumble in the first half of 2020, Stuart A Spencer has leaned on a rapid transformation to help burnish the insurer's brand.
Asia-Pacific Power List 2020: Stuart A Spencer, AIA Group
Leaning on the star power of football superstar David Beckham, AIA Group's marketing head has ensured the brand's centenary year has been purposeful, while addressing a global pandemic.
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