We explore some of the major preoccupations of today's media-agency world, from consultancy expansion to building the right talent pipeline.
Embracing data and real-time metrics ought not to be done at the expense of building lasting brand love, writes OMD's Asia-Pacific CEO, Stephen Li
HONG KONG - Five days into his new job as Asia-Pacific CEO of OMD, Stephen Li gave the first interview in his new role to Campaign Asia-Pacific on a visit to Hong Kong last Friday.
SINGAPORE - Stephen Li, currently APAC CEO for GroupM agency MEC, will move into the same role with Omnicom's OMD, as the current OMD APAC head, Steve Blakeman, moves to a "senior global role" with OMD in London.
ASIA-PACIFIC - GroupM's MEC has claimed the title of most competitive agency in Asia-Pacific, according to the latest Compitches report from RECMA (Research Company Evaluating the Media Agency Industry).
SINGAPORE – As MEC turns 10 years old today, Stephen Li, Asia Pacific chief executive officer, reflects on the past, present and future role of media agencies in the region—and predicts the emergence of a new type of full-service agency model in the next five years.
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