Blockchain will revolutionise the advertising industry, and any brand that doesn't get on board will be left far behind, according to Ian McKee.
An ECD argues on behalf of imitation at Spikes Asia.
Healthcare ads in China, hemmed in by tight rules and conservative clients, have long been criticised for lacklustre creativity, but that is improving, according to a Spikes Asia presentation featuring Johnson & Johnson and J. Walter Thompson.
Design, Direct, Entertainment, Film, Healthcare, Media, Outdoor, Print & Outdoor Craft, Print & Publishing, Promo & Activation, Radio.
SPIKES ASIA – For a non-gamer, PHD chief executive Mike Cooper is extremely enthusiastic about play.
SPIKES ASIA - Campaign Asia-Pacific’s day-three seminar drew three renowned creatives into a thought-provoking discussion on the factors that lead to confidence.
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