spark foundry
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Spark Foundry and EssenceMediacom vie for top spot in May's APAC media league
WPP's EssenceMediacom narrowly hangs onto the top spot while Publicis' Spark Foundry enters the table in second position after winning Shanghai General Motors.
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Publicis dominates latest global new-business media league
Publicis Collective has leapt into the lead for May, following its win of Coca-Cola's business in North America, while 13 new agencies join the top 20.
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Publicis' Unilever win solidifies its strength in APAC media rankings
Dentsu's Carat jumps the most in positioning, WPP's Mindshare sees the biggest fall, while Omnicom's PHD retains the overall lead.
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Publicis ANZ’s creative and media chiefs on the increasingly blurry lines of agency disciplines
‘It’s becoming quite difficult to distinguish between what is a media idea and what is a creative idea’, say Dave Bowman and Imogen Hewitt during an exclusive chat with Campaign.
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How brands can build consumer trust in the post-cookie era
Spark Foundry's Rachida Murray says that the focus for brands should shift from technology to strategy and data collection and ultimately land at relationship-building.
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