BRAND HEALTH CHECK: The IPO-bound company’s bright orange branding is unique in a low-involvement category, but as it considers further expansion beyond its mainstays of Mainland China and Hong Kong, can it continue to stand out?
TOP OF THE CHARTS: Even as talk of a vaccine grows louder, consumers in the region may continue to stick with ecommerce post-pandemic too.
Mary Zhou is employing brand connections, shoppertainment, virtual malls and the ecommerce giant's Super Brand Day concept to drive growth in Southeast Asia's cutthroat online-retail sector.
The founders of two of Indonesia's most successful companies talk growth strategies and international competition in their country's highly attractive market environment.
Xaxis Asia-Pacific has released its Programmatic in South East Asia: 2015 in Review report, which shows a 45 percent overall growth for programmatic in the region.
SINGAPORE - Personalised mail reaches 74 percent of Asian consumers, but 70 percent find the content irrelevant, according to a study by Experian Marketing Services Asia Pacific.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins