SOUNDING BOARD: Following a recent controversy in China involving top KOL Li Jiaqi, industry experts weigh in on escalating brand risks and whether this will spark a reduced reliance on KOLs.
SOUNDING BOARD: Experts weigh in on how the video streamer's move to offer a cheaper advertising-driven plan may help fix its buffering business.
SOUNDING BOARD: Agency folk spill on Twitter’s proposed edit button and how it could affect brand accountability.
After Samsung pulled an ad featuring a drag queen and his mother in Singapore, eight creative and communications leaders discuss how brands should balance purpose and politics.
SOUNDING BOARD: We ask marcomms leaders how the region can keep pace with the heightened interest in sustainability in the absence of an initiative like the UK's 'Ad Net Zero'.
SOUNDING BOARD: While there may be some "token freezes" in spend, the social-media platform is considered "too big to fail", especially in Asia-Pacific.
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