sounding board
CNY campaigns: Getting brand messaging right when China is reeling under Covid
SOUNDING BOARD: Industry experts weigh in on the best strategies for brands to nail the cultural tone and empathetic approach to connect during uncertainty.
Coca-Cola sponsors COP27: Buying its way into ESG or a chance for real change?
SOUNDING BOARD: By cashing in on Coca-Cola's cheque, is COP27 inviting conversation and giving an opportunity for reflection or is the climate change summit becoming a part of the greenwashing problem?
Patagonia gives away company: Is this real brand purpose?
The apparel-maker made news this week for giving away its US$3 billion company towards climate-change efforts. We ask comms pros if this should set an example for other corporations.
Should APAC enforce a tobacco-style ban on fossil fuel ads?
SOUNDING BOARD: We ask industry experts if France’s ad ban on fossil fuels will have a butterfly effect on the APAC region to take similar steps.
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The end of Facebook Live Shopping: How will it impact ecommerce?
SOUNDING BOARD: Brands will no longer be able to host any new or scheduled Live Shopping events on Facebook from October 1. Industry experts weigh in on how this will impact brands.
Can Hong Kong regain its lustre as 'Asia's World City'?
SOUNDING BOARD: Loosening Covid restrictions, the return of Rugby Sevens, and an international banker's conference—are these the watershed moments for the revival of #BrandHongKong?
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