sounding board

Jun 9, 2022

Should brands in China rely less on KOLs?

SOUNDING BOARD: Following a recent controversy in China involving top KOL Li Jiaqi, industry experts weigh in on escalating brand risks and whether this will spark a reduced reliance on KOLs.

Apr 21, 2022

Will an ad-driven model help Netflix reignite growth?

SOUNDING BOARD: Experts weigh in on how the video streamer's move to offer a cheaper advertising-driven plan may help fix its buffering business.

Apr 8, 2022

What would a Twitter edit button mean for brand safety?

SOUNDING BOARD: Agency folk spill on Twitter’s proposed edit button and how it could affect brand accountability.

Jan 24, 2022

Should brands continue to take a stance in Asia's socially conservative markets?

After Samsung pulled an ad featuring a drag queen and his mother in Singapore, eight creative and communications leaders discuss how brands should balance purpose and politics.

Nov 8, 2021

Is 'Ad Net Zero' possible in Asia-Pacific?

SOUNDING BOARD: We ask marcomms leaders how the region can keep pace with the heightened interest in sustainability in the absence of an initiative like the UK's 'Ad Net Zero'.

Oct 27, 2021

The Facebook Papers will not materially impact adspend, experts say

SOUNDING BOARD: While there may be some "token freezes" in spend, the social-media platform is considered "too big to fail", especially in Asia-Pacific.