Apr 20, 2023

Tiger taps G-Dragon to launch Soju-infused beer

AD BRIEF: In this launch campaign from Le Pub (Publicis) the South Korean rapper takes his audience to a place they've never experienced before.

Jul 13, 2012

Hite-Jinro warning portends possible crackdown on alcohol in Korea

SEOUL – Hite-Jinro has introduced warning labels on its products to deter Korean drinkers from committing acts of violence while under the influence.