soft power

Dec 11, 2014

Hong Kong trumps Shanghai as an 'engaging city': Weber Shandwick

GREATER CHINA - Hong Kong beats Shanghai in terms of ‘soft power’ credentials, according to a new study by Weber Shandwick.

Jan 12, 2011

Ogilvy forum initiates dialogue on cultivating business growth with soft power

BEIJING – Ogilvy executives and staff, clients and industry peers gathered in Beijing yesterday to explore the compelling case for cultivating business growth with soft power.