social listening

Nov 6, 2020

Campaign Crash Course: Social listening 101

Social listening is becoming an ever-more crucial tool for brands to track and respond to mentions online. Done correctly, brands can capitalise on surges and mitigate potential disasters. So what are components of an effective social-listening dashboard?

Apr 13, 2020

Auditoire teams up with TBWA's 65dB on social listening in China

Omnicom partnership signals desire by experiential agencies to step further into the digital arena.

Jun 15, 2015

Social media key to reaching top of the brand bunch

Jon Box, Meltwater executive director for Asia-Pacific, says it’s easy to see why Samsung, Apple and Sony are leaders in their industry when you review their social media presence.

Sep 5, 2014

MasterCard's Sam Ahmed explains the company's 'Priceless Engine'

ASIA-PACIFIC - Complaints that marketing and business don’t understand each other still abound, but MasterCard is one brand that claims to have made significant progress in bridging the gap.

Feb 27, 2014

SAP sailing into social metrics

As the technical partner for the Extreme Sailing Series and sponsor of its own team in the competition, SAP uses data to enhance the experience of fans and sailors alike. While measuring key start line parameters including: angle to wind, favoured side and advantage, all in real-time, the company also analyzes social media to measure the event’s reach.