Social listening is becoming an ever-more crucial tool for brands to track and respond to mentions online. Done correctly, brands can capitalise on surges and mitigate potential disasters. So what are components of an effective social-listening dashboard?
Omnicom partnership signals desire by experiential agencies to step further into the digital arena.
Jon Box, Meltwater executive director for Asia-Pacific, says it’s easy to see why Samsung, Apple and Sony are leaders in their industry when you review their social media presence.
ASIA-PACIFIC - Complaints that marketing and business don’t understand each other still abound, but MasterCard is one brand that claims to have made significant progress in bridging the gap.
As the technical partner for the Extreme Sailing Series and sponsor of its own team in the competition, SAP uses data to enhance the experience of fans and sailors alike. While measuring key start line parameters including: angle to wind, favoured side and advantage, all in real-time, the company also analyzes social media to measure the event’s reach.
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