May 27, 2022

Tips for marketers to tap the emerging metacommerce market

In the metaverse, users will have complete ownership of their assets, and this will transform ecommerce, as NFTs and blockchain ecosystem will pave the way for new forms of transactions and digital property.

Aug 26, 2021

Smelly gas station toilet makeover wins over Thai patrons

Disinfectant brand Zoflora flushed with success following campaign by Yell PR.

Aug 2, 2021

Scent marketing: The sweet smell of (brand) success

With more brands applying multi-sensory strategies, marketers are leveraging our sense of smell to tap into memories and aspirations. But there’s much more to scent branding than simply perfuming a physical space.