singlife

Sep 26, 2023

Singlife ad wants viewers to embrace 'can-do' spirit in achieving financial freedom

Singlife's latest film is clearly the stuff of dreams for most people. Ad Nut prefers to keep its feet firmly on woodland ground.

Jun 16, 2020

Frontline heroes they are, yet Singlife's celebration of them is less heroic

A lesson in how poor semantics can lead to an erosion of brand purpose.

Dec 10, 2019

Singlife taps 'Crazy Rich Asians' star as brand ambassador

Insurer to collaborate with Henry Golding to shoot a series of commercials