Jun 26, 2017

Sina Weibo hit with video-streaming ban from China regulators

Services shut down for broadcasting negative commentary on political and social news.

Apr 9, 2014

WeChat still lags Weibo for brand recall, not a good marketing tool—yet

SHANGHAI - While WeChat has gained exposure for its fast penetration in China and beyond, it is still yet to be truly entrenched as a dominant digital marketing tool, according to studies from marketing consultancy R3 and research advisory firm Forrester.

Nov 7, 2013

CMOs should be 'feverishly' adopting RTB: Brandscreen CEO

Brandscreen CEO Stuart Spiteri explains his belief that marketers must stop worrying and learn to love programmatic buying.

May 10, 2013

How to build a healthy online advertising market: FAME 2013

SHANGHAI - A China-focused panel at the FAME 2013 conference has concluded that to build a healthy online advertising market it's critical and essential to have mutual benefits, education and openness.

May 6, 2013

CASE STUDY: How Lenovo gained traction with marathon-marketing in China

MAINLAND CHINA - Lenovo has tried to expand the user base of its smartphones with the help of sports marketing, specifically in marathons.

Mar 28, 2013

Chinese social landscape goes beyond just a few media giants

Marketers often focus on the few social giants in China, such as Sina, Tencent and Renren, but while it is true that they dominate social usage, the landscape is far more complex than that. Myriad smaller players like Douban, Jiepang, and Papa offer specialised social tools and are popular in their own market segments, according to Xiaofeng Wang, Beijing-based analyst at Forrester Research.