sharing

Jul 3, 2020

Social distancing be damned in Tuborg's Vietnam campaign

Interactive video from Happiness Saigon improves as more people watch the same screen together.

Nov 23, 2016

Sharing is caring: Consumers who share more likely to convert

Tracking and taking advantage of sharing activity is an easy and effective strategy, according to RadiumOne.

May 29, 2015

The kind of brands recommended in Asia-Pacific, and what's shared: Waggener Edstrom

ASIA-PACIFIC - More than half (55 percent) of Australians are likely to actively promote a restaurant they like, but only 38 percent of Chinese and 21 percent of South Koreans, finds Waggener Edstrom in the 2015 edition of Content Matters: The impact of brand storytelling online.

Jul 8, 2014

Marketing and the sharing economy: Get smart before someone else does

The rise of services like Airbnb and Uber reveals a new consumer trend toward sharing and reuse. Is it a threat or an opportunity?

Jun 18, 2014

DATA POINTS: [email protected]'s research into why and what people share

Selected results from research by [email protected] and SurveyMonkey, which surveyed more than 6,500 social-media users in 16 markets, six of which (Indonesia, Hong Kong, China, Japan, Korea and Singapore) were in Asia-Pacific. Please see the related-article link at the bottom of the page for additional information.

Jun 18, 2014

Indonesians share information, Chinese share to be creative: [email protected]

CANNES - Globally, humorous and informational content is the most shared, but in Asia-Pacific results and motivations vary greatly by market, according to research [email protected] is introducing at Cannes Lions 2014.