An age-related digital divide may be nothing more than a myth. If you're not reaching out to senior consumers via digital means, you need to reconsider.
Two-thirds of consumers above the age of 45 believe advertising is neither attuned to their needs nor entertaining. Brands and agencies can start to fix that by not making the following mistakes.
ASIA-PACIFIC – Sony Ericsson has appointed Mathew Lang as corporate vice-president and head of the Asia-Pacific region and Ola Lilja Molén as vice-president of marketing for the Asia-Pacific region, effective immediately.
GLOBAL - Dr. Ira Kasoff, former deputy assistant secretary for Asia at the US Department of Commerce's International Trade Administration, has joined APCO Worldwide as a senior counsellor and member of the company's International Advisory Council.
HO CHI MINH CITY – VivaKi has appointed Mindshare’s Unilever lead, Devapriya 'Deboo' Mohanty, to head its operations as CEO in Vietnam.
SINGAPORE – Ruth Stubbs has stepped down as president of Mediabrands Asia-Pacific.
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