The door is technically open for casinos and integrated resorts, but potential operators still face a considerable communications challenge in winning people over.
Maunik Thacker, senior vice president of marketing at Marina Bay Sands, talks to Campaign Asia-Pacific about marketing a city icon.
SINGAPORE - Marina Bay Sands has unveiled a regional advertising campaign starring global sporting icon David Beckham.
Our annual year-in-review series continues with the year's top 5 pitches.
MACAU - Las Vegas Sands (Sands) has called a creative review for its properties in Macau’s Cotai Strip, covering mainland China, Hong Kong and Macau.
GREATER CHINA - Las Vegas Sands (Sands), a casinos and resorts developer, has reportedly appointed ZenithOptimedia to handle its offline media planning and buying duties in China following a pitch.
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