Apr 17, 2017

To stand a chance in Japan, casino brands need frank communication

The door is technically open for casinos and integrated resorts, but potential operators still face a considerable communications challenge in winning people over.

Jul 8, 2015

We don’t want to be the Eiffel Tower of Singapore: Marina Bay Sands

Maunik Thacker, senior vice president of marketing at Marina Bay Sands, talks to Campaign Asia-Pacific about marketing a city icon.

Mar 13, 2015

David Beckham kicks off regional campaign for Marina Bay Sands

SINGAPORE - Marina Bay Sands has unveiled a regional advertising campaign starring global sporting icon David Beckham.

Dec 8, 2014

Best of 2014: Top 5 pitches

Our annual year-in-review series continues with the year's top 5 pitches.

Aug 11, 2014

Sands reviews Cotai Strip creative duties

MACAU - Las Vegas Sands (Sands) has called a creative review for its properties in Macau’s Cotai Strip, covering mainland China, Hong Kong and Macau.

Jun 10, 2014

ZenithOptimedia wins Sands' $48 million China offline media account

GREATER CHINA - Las Vegas Sands (Sands), a casinos and resorts developer, has reportedly appointed ZenithOptimedia to handle its offline media planning and buying duties in China following a pitch.