ryan higa

Mar 19, 2015

Video: Ryan Higa on how brands should work with YouTube stars

Ryan Higa discusses how brands should approach working with a YouTube star such as himself, how he analyses his fans' reactions to his work and how he naturally incorporates brands into his videos without being seen as a shill.

Feb 24, 2015

Inside Lenovo's partnership with YouTube star Ryan Higa

Ryan Higa says he became a YouTube star by accident. But he's now a pro at pleasing not only his audience but also the brands he works with. Campaign Asia-Pacific spoke to Higa in an exclusive interview in Hong Kong’s Google offices after his appearance at the recent Media360Summit.

Feb 24, 2015

Content as a business driver: Media360Summit

Online video stars can be a major asset for brands, provided brands trust them.

Feb 13, 2015

#Media360Summit: A complex industry deconstructed

HONG KONG - The Media360 Summit in Hong Kong tackled a wide range of themes, from the challenges around RTB and remuneration to the relationships between brands and YouTube stars. Following is a summary of the highlights.