Ryan Higa discusses how brands should approach working with a YouTube star such as himself, how he analyses his fans' reactions to his work and how he naturally incorporates brands into his videos without being seen as a shill.
Ryan Higa says he became a YouTube star by accident. But he's now a pro at pleasing not only his audience but also the brands he works with. Campaign Asia-Pacific spoke to Higa in an exclusive interview in Hong Kong’s Google offices after his appearance at the recent Media360Summit.
Online video stars can be a major asset for brands, provided brands trust them.
HONG KONG - The Media360 Summit in Hong Kong tackled a wide range of themes, from the challenges around RTB and remuneration to the relationships between brands and YouTube stars. Following is a summary of the highlights.
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