Hennessy and Turkish Airlines splash out on films by the legendary director, but is it a case of big budgets signifying nothing?
Is the filmmaker Volkswagen's secret weapon to future campaign triumph?
CANNES - Former US president Bill Clinton and filmmaker Ridley Scott have been confirmed as speakers at the Cannes Lions International Festival of Creativity this year.
Google's YouTube is launching a global social film-making project called 'Life in a Day', sponsored by the electronics company LG.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins