Sep 3, 2020

Pernod Ricard shifts brand experience spend from events to social

Coronavirus pandemic has meant that many of the events that the company usually puts on were not able to take place.

Aug 3, 2012

CMO World Tour: Martin Riley, CMO, Pernod Ricard

Frédéric Colas, chief strategic officer of Fullsix, interviews Martin Riley, chief marketing officer of Pernod Ricard on the joy of the informed consumer in this latest installment of the CMO World Tour project.

Jun 28, 2011

Juan Tan spearheads creative team for The Brand Union China

SHANGHAI and BEIJING - The Brand Union has appointed Malaysia-Chinese creative veteran Juan Tan as creative director, China. He will spearhead both of its Beijing and Shanghai offices.