As more clients split up their marketing budgets, it's making way for short-term projects. We ask agency leaders how this affects staff workload, creative output, and business sense.
Agency retainer models fail to incentivise a reduction in staff churn with consequences for both employees and advertisers, says one industry consultant.
BEIJING - BMW has retained Leo Burnett as its lead creative agency for the mainland China, Macau, Taiwan and Hong Kong markets.
SINGAPORE - Strategic Public Relations Group (SPRG) Singapore has won a one-year retainer for the Singapore Kindness Movement to support the non-government organisation's overall communications outreach in the country.
HONG KONG - The Economist Group has appointed Edelman as its new PR retainer agency in Hong Kong, effective December. Edelman will be responsible for The Economist's media relations and provide strategic PR and communications.
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