The endeavour to consolidate retail media unmistakably demonstrates a determination by Criteo to command the swiftest advancing sector within the media industry.
In this lesson, GrabAds provides a five-minute tutorial on how brands can use retail media networks to target shoppers.
The e-commerce giant is reportedly building an ad-supported tier for Prime Video — and its massive trove of sales data will help sweeten the buy for brands.
No longer a secondary focus for retailers or brands, retail media expects to grow significantly over the next several years.
FairPrice Group's marketing and omnichannel monetisation head discusses the "rapid rise" of retail media networks and how they can plug middle-of-the-funnel customer engagement.
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