retail media

May 23, 2023

What Mars wants from retail media networks

Mars' global media leads explain to Campaign how they use retail media not just to drive sales, but to add to bigger holistic brand experiences.

May 3, 2023

Inside FairPrice's retail media strategy to help brands target consumers

CASE STUDY: Retailers increasingly turn to retail media to get first-party data as they navigate a post-cookie world. Campaign takes a closer look at the retail media strategy of Singapore's biggest retailer, FairPrice.

Apr 18, 2023

Beyond the metaverse and AI, making measurable differences to brand-building

'Did anybody notice the word “shoppertainment” getting used less in 2022?' asks Ogilvy's SEA vice president for Experiences as he talks about 'quieter changes' poised to have the loudest impact on the region's e-commerce landscape.

Apr 14, 2023

Six ways retail media is evolving in 2023

Non-endemic advertisers, online to in-store activations, new metrics and generative AI are shaping the next phase of this $100 billion and growing global industry.

Mar 21, 2023

Singapore's retail boom: Omnichannel strategies key to success in 2023

Navigating the post-Covid retail renaissance comes with bumps of cost-of-living crisis and inflationary fears. Criteo MD explains how marketers can stay ahead of the commerce game in 2023.

Mar 1, 2023

Without standard metrics, should brands still invest in retail media?

Retail media currently lacks standardised metrics, undermining its credibility with brands and hindering industry growth. We find out what brands should ask the retail media networks they are being asked to invest in.