retail media
Google tests offsite retail media capabilities within Search Ads 360
Lowe’s became the first brand to sign up to the platform that could shake up the existing retail media network landscape.
CacaFly’s Brian Yang on the growth of retail media and live shopping in the region
Fresh from establishing the retail-media network for Gojek, Yang speaks about retail-media opportunities for brands in Southeast Asia and courting KOLs speedily with tech.
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Commerce Max officially launches as Criteo address fragmentation in retail media
The endeavour to consolidate retail media unmistakably demonstrates a determination by Criteo to command the swiftest advancing sector within the media industry.
Retail media is altering the power dynamic between brands and retailers
As product negotiations continue, brands are finally gaining an upper hand.
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Deliveroo launches new ad platform in Hong Kong
Advertisers will now be able to invest in Deliveroo's owned and operated media through their trade marketing budgets.
Campaign Crash Course: Leveraging retail media networks in APAC
In this lesson, GrabAds provides a five-minute tutorial on how brands can use retail media networks to target shoppers.
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