What Mars wants from retail media networks
Mars' global media leads explain to Campaign how they use retail media not just to drive sales, but to add to bigger holistic brand experiences.
Inside FairPrice's retail media strategy to help brands target consumers
CASE STUDY: Retailers increasingly turn to retail media to get first-party data as they navigate a post-cookie world. Campaign takes a closer look at the retail media strategy of Singapore's biggest retailer, FairPrice.
Beyond the metaverse and AI, making measurable differences to brand-building
'Did anybody notice the word “shoppertainment” getting used less in 2022?' asks Ogilvy's SEA vice president for Experiences as he talks about 'quieter changes' poised to have the loudest impact on the region's e-commerce landscape.
Six ways retail media is evolving in 2023
Non-endemic advertisers, online to in-store activations, new metrics and generative AI are shaping the next phase of this $100 billion and growing global industry.
Singapore's retail boom: Omnichannel strategies key to success in 2023
Navigating the post-Covid retail renaissance comes with bumps of cost-of-living crisis and inflationary fears. Criteo MD explains how marketers can stay ahead of the commerce game in 2023.
Without standard metrics, should brands still invest in retail media?
Retail media currently lacks standardised metrics, undermining its credibility with brands and hindering industry growth. We find out what brands should ask the retail media networks they are being asked to invest in.
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