retail media

Dec 6, 2024

Why marketers are falling short on retail media this festive season

Onsite retail media remains a missed opportunity for many APAC retailers, yet it holds the key to higher profits and loyalty. Moloco's Junho Lee reveals how machine learning and automation can uncover its power this festive season.

Dec 4, 2024

Can retail media compensate for weaknesses in performance media?

Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to navigate this changing landscape—including the promise of retail media.

Jul 16, 2024

Why are retail media networks gaining traction in APAC?

With companies like Grab, FairPrice and Carousell recently launching their retail media networks, Campaign explores the opportunities, concerns, and effectiveness of RMNs in the region.

Jun 11, 2024

Retail is fastest-growing digital media channel globally, Group M report reveals

It is expected to represent 15.1% of global ad revenue this year.

May 30, 2024

Grab integrates OpenAI technology into its platform

Aside from making an impact on accessibility, customer support, and mapping, OpenAI's generative AI technology has the potential to impact Grab's advertising tools like retail media.

Mar 27, 2024

Google tests offsite retail media capabilities within Search Ads 360

Lowe’s became the first brand to sign up to the platform that could shake up the existing retail media network landscape.