Research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher. So why can’t our industry, asks a UK news publishing marketer.
THE AD CONTRARIAN: The fact that mass reach is harder to achieve than it used to be doesn't mean it's a bad idea. It just requires a more sophisticated strategy—and more sophisticated strategists—to execute properly.
The update will dramatically impact the organic reach achieved by advertisers and agencies, while artificially raising the engagement rate as a net result.
Contrary to misconceptions, using multiple retargeting providers on the same inventory can yield performance benefits.
What to do about the ever-shrinking reach of Facebook posts.
Facebook is slowly turning into an 800-pound, not-so-friendly gorilla that is squeezing brands from both directions.
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