Jan 22, 2021

Brand safety is a social media issue, and it always will be

Research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher. So why can’t our industry, asks a UK news publishing marketer.

Sep 18, 2020

The mystery of modern media: Mass reach in the age of fragmentation

THE AD CONTRARIAN: The fact that mass reach is harder to achieve than it used to be doesn't mean it's a bad idea. It just requires a more sophisticated strategy—and more sophisticated strategists—to execute properly.

Feb 12, 2018

Facebook updates measurement and interface for Page Insights

The update will dramatically impact the organic reach achieved by advertisers and agencies, while artificially raising the engagement rate as a net result.

Nov 1, 2017

Myths and facts about multiple retargeting

Contrary to misconceptions, using multiple retargeting providers on the same inventory can yield performance benefits.

Apr 17, 2014

Falling Facebook reach: Don't panic, adapt

What to do about the ever-shrinking reach of Facebook posts.

Apr 15, 2014


Facebook is slowly turning into an 800-pound, not-so-friendly gorilla that is squeezing brands from both directions.