Rakuten's CMO is efficiency in action, with her speed strategy in consuming YouTube as unique as her leadership and innovations.
Naho Kono has led Rakuten’s ecosystem to success, boasting over 39 million monthly active users in Japan alone. She has also spearheaded projects to utilise first-party data and improve UI/UX.
The shopping and rewards platform’s creative team shares how it worked entirely in-house to conceive, create and produce the Clueless-inspired spot.
A long-serving veteran with the company, Kono heads marketing teams for businesses which generate trillions of yen annually in gross merchandise sales; is a champion for diversity and inclusion; and is one of the leading women in ecommerce in Japan.
Travel brands such as STB are future-proofing their post-Covid businesses by way of Web3, virtual tools, and other technologies to woo tourists.
Rakuten has been charting new territory since April 2020, when it became the first retailer to launch a fully fledged telecoms business, and Naho Kono has played a key role in steering the ship to success.
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