rakuten
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The CMO's MO: From AI integration to environmental advocacy, Rakuten's CMO on tech-driven change
Rakuten's CMO is efficiency in action, with her speed strategy in consuming YouTube as unique as her leadership and innovations.
Asia-Pacific Power List 2023: Naho Kono, Rakuten
Naho Kono has led Rakuten’s ecosystem to success, boasting over 39 million monthly active users in Japan alone. She has also spearheaded projects to utilise first-party data and improve UI/UX.
Inside the making of Rakuten’s Super Bowl ad
The shopping and rewards platform’s creative team shares how it worked entirely in-house to conceive, create and produce the Clueless-inspired spot.
Asia-Pacific Power List 2022: Naho Kono, Rakuten
A long-serving veteran with the company, Kono heads marketing teams for businesses which generate trillions of yen annually in gross merchandise sales; is a champion for diversity and inclusion; and is one of the leading women in ecommerce in Japan.
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How marketers are using tech and data as travel resumes
Travel brands such as STB are future-proofing their post-Covid businesses by way of Web3, virtual tools, and other technologies to woo tourists.
Asia-Pacific Power List 2021: Naho Kono, Rakuten
Rakuten has been charting new territory since April 2020, when it became the first retailer to launch a fully fledged telecoms business, and Naho Kono has played a key role in steering the ship to success.
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