rakuten
Asia-Pacific Power List 2022: Naho Kono, Rakuten
A long-serving veteran with the company, Kono heads marketing teams for businesses which generate trillions of yen annually in gross merchandise sales; is a champion for diversity and inclusion; and is one of the leading women in ecommerce in Japan.
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How marketers are using tech and data as travel resumes
Travel brands such as STB are future-proofing their post-Covid businesses by way of Web3, virtual tools, and other technologies to woo tourists.
Asia-Pacific Power List 2021: Naho Kono, Rakuten
Rakuten has been charting new territory since April 2020, when it became the first retailer to launch a fully fledged telecoms business, and Naho Kono has played a key role in steering the ship to success.
Why Rakuten’s Tencent tie-up is a game changer for content commerce
Rakuten is in the midst of a global expansion that has seen it make inroads in the U.S. and Europe.
APAC consumers more likely to support brands that aid frontliners
Research from Rakuten shows that purchase behaviour could be informed by brands’ response to the pandemic.
Asia-Pacific Power List 2020: Naho Kono, Rakuten
Kono has achieved several milestones at Rakuten, including the youngest woman to be appointed an executive officer, due in part to the way she has driven mobile innovation.
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