May 16, 2024

Asia-Pacific Power List 2024: Naho Kono, Rakuten

Kono continues to make business breakthroughs for Rakuten and has achieved impressive brand awareness metrics. She has also been instrumental in integrating AI into the company’s ecosystem in the past year.

Feb 27, 2024

The CMO's MO: From AI integration to environmental advocacy, Rakuten's CMO on tech-driven change

Rakuten's CMO is efficiency in action, with her speed strategy in consuming YouTube as unique as her leadership and innovations.

Aug 2, 2023

Asia-Pacific Power List 2023: Naho Kono, Rakuten

Naho Kono has led Rakuten’s ecosystem to success, boasting over 39 million monthly active users in Japan alone. She has also spearheaded projects to utilise first-party data and improve UI/UX.

Feb 2, 2023

Inside the making of Rakuten’s Super Bowl ad

The shopping and rewards platform’s creative team shares how it worked entirely in-house to conceive, create and produce the Clueless-inspired spot.

Jun 28, 2022

Asia-Pacific Power List 2022: Naho Kono, Rakuten

A long-serving veteran with the company, Kono heads marketing teams for businesses which generate trillions of yen annually in gross merchandise sales; is a champion for diversity and inclusion; and is one of the leading women in ecommerce in Japan.

Jun 24, 2022

How marketers are using tech and data as travel resumes

Travel brands such as STB are future-proofing their post-Covid businesses by way of Web3, virtual tools, and other technologies to woo tourists.