Realigning its hotel groups under one master brand is the first big step in creating an experience-first hospitality brand for the future, says Eric de Neef.
The new openings will serve both the Wuhan ETD Zone and the 'Optics Valley'.
The brand has a five-year strategy to become the world’s third-largest hotel group operator.
Radisson will use Accenture Interactive to run 'personalised and targeted campaigns' and curate 'unique, tailored content' for its 1,100 hotels in 80 countries.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins