Sometimes the best way to create a brand movement is to team up with other brands that already have something you need. Culture Group's Michael Patent tells us how to make it work.
SHANGHAI - Continental, a major global tyre producer, has invited a number of PR agencies for an agency meeting to identify a partner to lead the launch of its new SUV tyre product in China later this year.
HONG KONG - Samsung introduced its Android 2.3.3 Nexus S smartphone with an event at Festival Walk Mall in Kowloon Tong today to encourage trial of the new model before it hits stores in the city next week.
HONG KONG - Adidas has chosen sports marketing PR agency Elite Step Asia to roll out its Adidas Adizero product launch PR campaign starting on 12 January.
SINGAPORE - Coca-Cola is launching its Minute Maid Pulpy fruit drink in Singapore with the biggest promotional sampling campaign ever undertaken in Singapore.
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