product launch
Coca-Cola Spiced: How Coke rolled out its first new flavour in three years
Aly Hite, director of brand, sports and strategic partnerships for Coca-Cola Company North America, shares the inside story.
Campaign Crash Course: Tips for effective brand collabs
Sometimes the best way to create a brand movement is to team up with other brands that already have something you need. Culture Group's Michael Patent tells us how to make it work.
Continental calls PR agency meeting for SUV tyre launch
SHANGHAI - Continental, a major global tyre producer, has invited a number of PR agencies for an agency meeting to identify a partner to lead the launch of its new SUV tyre product in China later this year.
Samsung hosts event for Android 2.3.3 smartphone launch
HONG KONG - Samsung introduced its Android 2.3.3 Nexus S smartphone with an event at Festival Walk Mall in Kowloon Tong today to encourage trial of the new model before it hits stores in the city next week.
Adidas charges Elite Step Asia for Adizero product launch project
HONG KONG - Adidas has chosen sports marketing PR agency Elite Step Asia to roll out its Adidas Adizero product launch PR campaign starting on 12 January.
Coca-Cola launches sampling campaign for Minute Maid in Singapore
SINGAPORE - Coca-Cola is launching its Minute Maid Pulpy fruit drink in Singapore with the biggest promotional sampling campaign ever undertaken in Singapore.
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